Tag: languages

Don’t let your Brand voice get ‘lost in translation’!

Don’t let your Brand voice get ‘lost in translation’!

Translate your Brand the right way Your Brand is your corporate personality. You typically spend an enormous amount of time, money and effort in defining your brand. But to communicate a global corporate identity to a global market and ensure consistent customer experience, you need to ensure that your brand’s voice, its overall look and …

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Translation vs. Localization: Is there a difference?

Translation vs. Localization: Is there a difference?

A company that provides translation and localization services, is often asked what is the difference between translation and localization? These terms are often used interchangeably and there is quite a bit of overlap between them, but there are also important differences. What is Translation? Translation is the word-for-word translations of source text from one language …

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