Tag: global

Are you reaching the US multicultural market?

Are you reaching the US multicultural market?

For brand managers, marketers and businesses in general, understanding the target market is imperative. For businesses and brands focusing on the US market, the need to understand and plan for its growth in a multicultural demographic is quickly becoming a necessity rather than an add on strategy. According to 2016 US census, more than 38% …

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Don’t let your Brand voice get ‘lost in translation’!

Don’t let your Brand voice get ‘lost in translation’!

Translate your Brand the right way Your Brand is your corporate personality. You typically spend an enormous amount of time, money and effort in defining your brand. But to communicate a global corporate identity to a global market and ensure consistent customer experience, you need to ensure that your brand’s voice, its overall look and …

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