Tag: global branding

Are you reaching the US multicultural market?

Are you reaching the US multicultural market?

For brand managers, marketers and businesses in general, understanding the target market is imperative. For businesses and brands focusing on the US market, the need to understand and plan for its growth in a multicultural demographic is quickly becoming a necessity rather than an add on strategy. According to 2016 US census, more than 38% …

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Don’t let your Brand voice get ‘lost in translation’!

Don’t let your Brand voice get ‘lost in translation’!

Translate your Brand the right way Your Brand is your corporate personality. You typically spend an enormous amount of time, money and effort in defining your brand. But to communicate a global corporate identity to a global market and ensure consistent customer experience, you need to ensure that your brand’s voice, its overall look and …

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Getting your translation spot on – 8 tips to ensure quality translation!

Getting your translation spot on – 8 tips to ensure quality translation!

In today’s global world, business related translation services are used by small and large companies alike. But a key question is how do you ensure a high quality translation when you don’t even know the language? Some may say that it’s just a matter of partnering with a good language service provider (LSP). Others feel …

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Translation Matters. Why Your Business Should Not Rely On Google Translate.

Translation Matters. Why Your Business Should Not Rely On Google Translate.

Today, Google Translate is recognized as the fast and easy way to translate. But when it comes to a specific business need for a firm, is Google Translate the way to go? Before we delve into the relevance of Professional translators, it is important to understand how Google Translate truly works. Google Translate is nothing …

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Translation vs. Localization: Is there a difference?

Translation vs. Localization: Is there a difference?

A company that provides translation and localization services, is often asked what is the difference between translation and localization? These terms are often used interchangeably and there is quite a bit of overlap between them, but there are also important differences. What is Translation? Translation is the word-for-word translations of source text from one language …

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