Month: October 2017

Are you reaching the US multicultural market?

Are you reaching the US multicultural market?

For brand managers, marketers and businesses in general, understanding the target market is imperative. For businesses and brands focusing on the US market, the need to understand and plan for its growth in a multicultural demographic is quickly becoming a necessity rather than an add on strategy. According to 2016 US census, more than 38% …

+ Read More